Concluding Case †Custom Coffee & Chocolate Essay

Billions of people across the globe choose to take hold a cup of coffee each morning to start the twenty-four hour period or as a morning work break however coffee has drive more than just a drink. coffee tree has become an ingrained part of various cultures and coffee shops can be strand in most every city around the world. It is little love that coffee ranks among the worlds largest commodity markets import only to anele (Dangerous Grounds About the Show, 2013).Given diversity and rivalry in the market, the small startup confederation of routine Coffee & hot chocolate leave behind require a clear mission statement, detailed production line analysis, and tactical designs that will help it to increase market share at bottom the Seattle lodge. A mission statement describes a companys positive purpose and how that company is unique within its product and services offerings. In writing of the companys mission, each word must be carefully selected for consistency and t here must be a cargo from the stakeholders to counselling resources in the accomplishment of this mission (Ireland & Hitt, 1992).Bonnie beer maker and Stacy Kim throw off passed a milestone having developed regular customers within the five months of arising the initial coffee house. As a statement for moving forward, usance Coffee & drinking chocolates mission into the community is to provide the highest quality, socially ethical coffee and chocolates while serving to keep the Seattle community committed and invigorated. The next step towards developing a tactical business plan is to bring up internal strengths and weaknesses as well up as external opportunities and threats. A common challenge among small startup companies is finance.Within the first sixsome-spot months, Brewer and Kim confound exhausted both their savings and initial small-business give placing the company in a precarious position. For further development of the business, these proprietors will need to seek further investment capital through another(prenominal) partner, reduction in salary, or incur more debt with another small-business loan. beingness located near a university is a strength that entails a border population that is educated and can appreciate socially and milieually sustainable coffee and chocolate.Coffeehouses for this type of customers are not only a prepare to purchase caffeine but also a social crowd place for study and recreation. Many coffeehouses are able to differentiate themselves from larger chains such as Starbucks by creating a more inviting environment that encourages guests to stay longer and experience the ambiance (Grant, 2005). Custom Coffee provides before long provides quality product but needs to improve the service it provides to the area. Companies such as Starbucks, Tullys, and Seattles Best have made their starts in the Seattle community and in nigh cases grown to be national and multi-national organizations.In some cases such as Tullys coffee, the competition was too much and have gone into bankruptcy (McDreamy saves Seattle coffee chain, 2013). The tactical plan for Custom Coffee & Chocolates will comprise of two milestone events. Within the first year, the company will take out another small-business loan to improve its use of goods and services of technology. The store will install high-speed wireless for its guests as well as invest in improving its website and web search analytics. Brewer and Kim will implement an in-dorm delivery service while also standardizing hiring and teach practices for the new, part-time staff that will be required.The hours of operation will be lengthened to better serve students late night study habits as well as an increase in marketing to the university clubs and organizations. This will conk out into an event schedule that may include coffee and chocolate tastings as well as an open mike night. The goal of these changes will expiry in the company being financially s table within the first year and better positioned for expanding into a few other locations within the second or third year. In conclusion, a company must identify its reason for existence, analyze the market, and then make a plan found on both that mission and market analysis.The Custom Coffee & Chocolate store has many challenges that lay ahead but with clear sight and planning, it is positioned to become an ingrained part of Seattles university communities having successfully passed the first six months of operation. A key to this success will be for the company to focus into a niche where many of the nationally franchised coffee shops lack (Grant, 2005). Custom Coffee will exceed with socially and environmentally responsible products as well as providing a friendly, social gathering point for the local anesthetic community.